I found it. This is a link to that instant I'm talking about. From "Synth Britannia", a BBC program I saw 5 or 6 months ago: http://www.youtube.com/watch?v=TK1P93r9xes&t=59m52s. In my mind this taps into an obvious association with digital (or analog) music and rational, minimalist, industrial and graphic work (mostly Swiss). Good traditions to draw from... but analog film has particular associations now, but not always pointing a forward-thinking way, politically.
Mastodon is a "FOSS" social sharing hub. A multi-host substitution for capitalistic platforms, it avoids risking a particular company monopolizing your communication. Pick a host that you trust — you can still talk with all hosts running Mastadon. Any individual can run a Mastodon instantiation and join in this social hub in a jiffy.